COFFEE
TO NORWAY
The roast was the dominant form of coffee consumption in Norway,
accounting for 93.5% of national consumption, compared to only 6.5% of soluble
coffee. However, the percentage of roasted down from 96.1% in 1997 to 90.9% in
2011, while increasing the use of soluble. The use of coffee capsules was still
limited and represented only 1% of total consumption in 2011.
In Norway, the coffee is taken at all hours, the office, but most of the
home is the main scenarios in which this drink is consumed. In Norway, there
are bars, as we understand them, not least because the supply of alcohol in
public is prohibited for most of the week. Thus, common hospitality venues are
restaurants or eating houses, where, obviously, if they serve coffee. There, as
at home, is prepared normally infusion electric coffee percolators or drip.
During preparation, using between 40 and 50 gr. coffee per liter of water,
which is four times less than for a coffee Espresso. The resulting coffee is,
therefore, very soft, a fact that undoubtedly also contributes to high rates of
consumption of this drink in the country.
The Norwegians have been encouraged to have coffee in the abundance of
coffee bars. The number of coffee shops has increased significantly in recent
years. The American favorite, Starbucks has made its debut in Norway yet, but
there are a significant number of coffee bars owned and operated by different
companies. With only 4.5 million people in Norway, which import 41 tons of
coffee to Norway a year.
Perhaps the reason I drink coffee so much is because of Norwegian social
habits. Norway has cold winters, however, another reason to be drawn to a hot
cup of Java. At dinner, it is common for guests to go to another room after
dinner and coffee with cake and informal socializing often involves meeting and
coffee cake.
In fact, not only Norway and Denmark, all of the Scandinavian countries
leading the way in coffee consumption. Coffee Caffeine can be a necessary
stimulant for a population that is in the dark for half the year. Denmark is
like Norway, with a lot of coffee to make coffee bar very convenient. And
Starbucks is in Denmark. There are some shops in the capital city of
Copenhagen.
Coffee consumption has a social purpose and gives many people a good
start in the morning with a dose of caffeine. The Hot Java dedicated drinkers
live mainly an in cold country, which seems reasonable.
Since 1962, Norwegian Coffee Association has an active program promoting
coffee quality standards, through which has managed to not only ensure that
many of the highest quality coffees that are produced on the planet are
intended the Norwegian market, but also about 94% of the coffee companies in
this country have accepted systematically subjecting all its products and
quality control machinery, and coffee professionals Norwegians are among the
most qualified and recognized in the world.
Thus, when preparing their products, roasters Norwegians are governed by
very strict standards that specify, for example, the correct size ground coffee
beans or the amount of caffeine allowed for each type of coffee. Likewise, and
at the time of the ground, they must also take into account the purpose of the
product and prepare
accordingly. It is processed as a "filter ground" targeting
coffee drip machines. This type of coffee is prepared in such a way that to
achieve its maximum flavor recommended exposure to hot water no more than 4-6
minutes.
Meanwhile, packaged coffees as "boiling ground" should not
exceed 6-8 minutes of exposure. Obviously these times change if brewing is done
with heavier gauge machines. Thus, for example, for automatic ground, exposure
time is fixed at a minute for extra fine ground, between 1 and 4 minutes for
the fine grinding, between 4 and 6 minutes, and finally to the ground more
thick, about 6 to 8 minutes.
The top five sources of imports from Norway accounted for 72.2% of the
total, and 68.6% of that total came from four exporting countries. The top five
suppliers were Brazil (36.9%), Colombia (19.4%), Guatemala (8.7%), Switzerland
(3.6%) and Mexico (3.6%).
Coffe caps somos la empresa encargada de comprar el café a los productores para así poderrealizar el proceso de transformación para poder generar las capsulas y poder hacerlas llegar a las empresa intermediarias en Noruega
Los tipos de establecimientos que encontramos en Noruega son: bajo coste, tiendas de conveniencia, supermercados e hipermercados. La distinción se lleva a cabo principalmente por el tamaño de los establecimientos y la variedad del surtido de producto que ofrecen.
El sistema actual, en el que predominan los grandes grupos que manejan el sector, terminó de configurarse a mediados de los años 90. Anteriormente, los productores tenían cientos de clientes entre los que elegir a la hora de vender sus productos, en la actualidad tienen que lidiar con los siguientes cuatro grandes compradores:
Ø NorgesGruppen es el líder del sector, gestiona unas 15 cadenas de distribución minorista, de forma directa o indirecta mediante otras empresas de su propiedad. Aborda los cuatro conceptos distintos de tienda que se nombraban anteriormente. Los puntos de venta son en parte propiedad de las cadenas minoristas, mientras que en otras ocasiones se explotan bajo la modalidad de franquicia.
Ø Coop Norge es la segunda marca paraguas más importante del sector. Los puntos de venta son propiedad de las empresas que forman parte de esta cooperativa. Es el único grupo que no adopta el modelo de franquicia en su actividad empresarial.
Ø Reitangruppen es el tercer grupo empresarial en importancia. Sus tiendas de gran distribución están inspiradas en tiendas de descuento alemanas, según declaran los fundadores de la empresa. Usan la franquicia como forma jurídica de su modelo de negocio. Rema 1000 es la cadena de supermercados del grupo, los otros negocios de distribución alimentaria corresponden a conceptos diferentes de tienda.
Ø Ica Norge es el cuarto participante en importancia del sector. Sus tiendas suelen formar parte de la cadena en forma de sucursales, aunque en otras ocasiones operan como franquicia. Al igual que NorgesGruppen y Coop Norge, dispone de todos los distintos tipos de concepto de tienda
Koffe Kap are the company responsible for buying
coffee from producers so poderrealizar the transformation process to generate
the capsules and to make them available to the intermediary company in Norway
The types of establishments found in Norway are: low
cost, convenience stores, supermarkets and hypermarkets. The distinction is
carried out mainly by the size of the facilities and variety of the product
range they offer.
The current system, in which large groups predominate
manage the sector, set ended in the mid-90s. Previously, producers had hundreds
of customers to choose when to sell their products, now have to deal with the
following four major buyers:
·
NorgesGruppen
is the industry leader, operates about 15 retail chains, directly or indirectly
through other companies they own. Addresses four different store concepts that
were named above. The outlets are partly owned retail chains, while at other
times operated under franchise mode.
·
Coop
Norge umbrella brand is the second most important industry. The outlets are
owned enterprises that are part of this cooperative. It is the only group that
does not adopt the franchise model in its business.
·
Reitangruppen is the third largest business
group in importance. Its large retail stores are inspired by German
discounters, as declared by the founders of the company. They use franchising
as a legal form of your business model. Rema 1000 supermarket chain is the
group, the other food distribution businesses are different store concepts.
·
Ica Norge is the fourth largest in the
industry participant. Their stores are usually part of the chain in the form of
branches, although sometimes operate as a franchise. Like NorgesGruppen and
Coop Norge, has all the different types of store concept
These groups are responsible to bring products to
shopping centers such as:
MENY ULTRA
SPART
SMAR CLUB
This in order to
reach consumers
REQUIREMENTS FOR PACKANGING LABELING
PACKAGING
In Norway
respecting EU regulations regarding packaging. All pre-packaged food products
must clearly indicate the product name, its composition, its weight and volume,
the deadline for conservation and consumption and appropriate instructions for
storage. All products must indicate the name and address of the producer and
importer.
Under the
law, a container or food packaging must meet the following requirements:
• Protection
of the filling:
- Against
pollution
- Against the
loss of components determining the value
- Mechanical
damage
• Allow the
distribution
• Comfort
•
Communication (Product Decoration)
• Compliance
with the requirements of food law
The outer
container must show the brand of the receiver and the port and should be
numbered, unless that content can be easily identified.
LABELING
All food
product packaged and offered for sale must contain a label so that consumers
have at their disposal all the information about the product, its ingredients
and properties, the information must be "adequate and proper".
Public
information should be contained in the packaging or label attached. The
information must appear in a visible, legible and permanent. If possible should
be in one place and in any case must include: the brand, the net, the formula
"consume before / on the date."
1. The label
must contain:
2. Brand
3. List of
Ingredients
4. Net
content
5. Name /
company, address or origin
6. The
formula "consume before / on the date"
7.
Instructions specify if the required product.
Languages
allowed in the packaging and labeling. The tag must appear in a language easily
understood by consumers, Norwegian or similar language as Danish or Swedish,
provided that there is a word that is not understood in Norwegian, in which
case it should be translated. The multilingual labeling is authorized.
Measurement
units authorized. All imported goods and transport documents must indicate the
weight and measure in the metric system.
The capsules
are made of aluminum and plastic foils such different membranes that enclose
the vacuum coffee and protect against oxidation.
Coffee
contained therein is ground, and containing 7 g. pressed coffee and packaged in
a protective atmosphere to ensure optimal preservation of your coolness until
tasting.
The packaging
of the coffee capsules can be seen in different colors, each color identifies a
variety of coffee.
COMMERCIAL STRATEGY
Commercial strategy we are a producer of capsules of coffee mexican, a leader in the
national market, our company boasts the highest standards of quality, we have
fifteen toasters that are those who are in charge of brewing capsules them are
the new way to drink coffee and do that in homes you can taste a cup of
espresso coffeewithout leaving home, it's the new way of drinking coffee
without having to worry about grinding the maintenance or cleaning of the
remains of coffee ground and soaked. We sell coffee throughout the Republic and
now we are also exporting it to Norway chose this market according to the
international organization of coffee (ICO) is one of the main importers of
coffee and Mexico is one of its main suppliers, also headed to this country since
for long periods that are cold, this has helped to popularize coffee and make
them more than a simple infusion.
Our main
competitors are Spain since this is the number one in production of coffee in
capsules and Brazil Colombia Guatemala and Sweden are also our competitors
since these are those who are also suppliers of coffee in different
presentations to Norway. We have studied that consumption of coffee capsules
has been only 1% because Norwegian roasters are governed by rigid standards
that specify, for example, the correct size of the grains of the coffee or the
amount of caffeine allowed for each type of coffee. We want to implement it
from the capsules are recycled so that they do not damage the environment and
that these capsules can be recycled at Green points, thanks to a specific
machine that allows you to separate the aluminium and the coffee. The remains
of coffee are destined to the production of high quality agricultural compounds
coffee is an excellent fertilizer thanks to its high nitrogen content.
ACCORDING TO THE THEORY OF YO PAN ESTABLISH SELF THAT THE FATHER HOW TO BEHAVE THE CHARACTER
